We are privileged to work with Truthetic to design a cohesive brand identity and develop a modern website, ensuring their open-source investigative reporting commands the seriousness, authority and trust it deserves.
Truthetic
Brand Identity & Website
Truthetic is an open-source–driven journalism startup that stands for truth, activism, and accountability. With a global perspective, the platform publishes investigative reporting, activism-led coverage, and strong opinion pieces on critical international matters. Our challenge was to give Truthetic a credible identity that reflects its serious & mission-driven voice while keeping it open, accessible, and digital-first.
We designed a bold, trustworthy identity system that positions Truthetic as fearless, credible, and uncompromising. The logo and icon use clean typography and a minimal design, while a restrained color palette reflects both transparency and activism.
To ensure consistency across all content, we created a comprehensive editorial and brand guideline. This defines Truthetic’s voice, tone, and storytelling style, enabling its editorial team to maintain coherence across reporting, social media, and future campaigns.
We developed a WordPress-powered news platform optimized for publishing at scale. Built with maximum security, clarity, and accessibility in mind, the site allows Truthetic to publish investigative stories, activism reports, and opinion editorials with a seamless reader experience.