Startup Strategy
& Brand Redesign

We partnered with a leading Robotics and Automation company in Malaysia driving innovation across agriculture, construction, and manufacturing. Our work redefined their brand identity and communication strategy to reflect their technological excellence with a bold, credible, and investor-ready presence.

 
 

Client

Leafloat Robotics

Work

Startup Strategy & Brand Redesign / 2025

The company provides robotics solutions and software automation tailored for multiple industries — from smart agricultural systems and farm robotics to factory safety monitoring and construction automation. Their mission is to make automation accessible and impactful across emerging markets through innovation, precision, and purpose-driven technology.

Challenges

Despite their cutting-edge technology, the company’s brand story and visual identity didn’t reflect their innovation or growth potential. They needed a cohesive brand strategy and investor-focused communication to position themselves as a leader in industrial robotics, attract strategic partners and investors, and build a unified, future-ready identity that resonates across industries.

That’s where we came in — shaping a bold brand strategy, investor-ready story, and futuristic identity system that transformed Leafloat Robotics into a symbol of innovation, trust, and limitless growth.

What We Did

→ Brand Strategy & Positioning

Defined the company’s core narrative — transforming their story from a “robotics supplier” into a “technology innovator driving industrial evolution.”

→ Brand Identity Redesign

Created a modern, tech-inspired visual identity that reflects precision, innovation, and human-centric automation.

→ Logo Design & Brand Guidelines

Developed a minimalist, geometric logo symbolizing connectivity and progress — supported by detailed brand guidelines for consistent use across digital and print.

→ Pitch Deck Development

Crafted an investor-ready pitch deck highlighting the company’s value proposition, scalability, and impact across industries.

→ Company Profile & Project Proposal

Redesigned their corporate and proposal materials with clear storytelling, modern design, and strong visuals to enhance credibility.