Strategy &
Brand Identity
for Non-Profit

We partnered with Khair Mueen Global to build a brand identity that bridges heritage and modernity—one that honors deep Middle Eastern roots while standing strong on the global humanitarian stage. Our work centered on creating a culturally authentic, trust-driven brand system that amplifies their mission and positions them for sustained, meaningful impact worldwide.

Client

Khair Mueen Global

Work

Brand System & Pitch Deck / 2025

Khair Mueen Global is a non-profit aid organization committed to supporting vulnerable communities across the Middle East and beyond. Their work encompasses humanitarian relief, sustainable development, and community empowerment—guided by compassion, transparency, and ethical service deeply rooted in Arab cultural values.

Challenges

Khair Mueen Global needed a brand that honored authentic Arab cultural heritage without relying on visual clichés. The identity had to meet global humanitarian standards, inspire trust among donors and international partners, and maintain clarity and cultural relevance across all touchpoints.

CoStrivv bridged this gap through a cohesive strategy and identity system built for both regional authenticity and global credibility. We developed a unified narrative, consistent design language, and scalable brand framework that elevated their fundraising capabilities and positioned Khair Mueen Global as an organization that feels deeply local yet commands immediate trust on the world stage.
Brand Identity - KM
Brand Strategy KM
Brand guideline overview -KM
Pitch Deck for Fundraising KM

What We Did

→ Brand Strategy & Guidelines

Strategic positioning, narrative architecture, and messaging pillars—codified into comprehensive guidelines spanning visual identity, tone of voice, and systematic application. A consistent, scalable brand system built for impact.

→ Brand Identity Design

A visual identity rooted in Middle Eastern aesthetics and symbolism, balanced with modern, globally compliant design standards. Cohesive, professional, and unmistakably credible across every touchpoint.

→ Pitch Deck for Fundraising

A sharp, compelling deck that distills their story, programs, and impact into a narrative built for decision-makers. Positioning Khair Mueen Global as investment-ready and primed for global partnerships.