We partnered with Arab Wood, a premium furniture brand, to redefine their identity with a strategy that blends luxury, sustainability, and modern craftsmanship. From logo to full brand system, we built a cohesive foundation that elevates their presence as a Made in UAE symbol of timeless design.
Arab Wood
Brand Identity & Pitch Deck / 2025
Arab Wood is a premium furniture startup with a vision to redefine what Made in UAE craftsmanship stands for. To enter the high-end market, they needed to rebuild both their startup strategy and brand identity — developing a visual and strategic foundation that reflects elegance, timeless craftsmanship, and sustainability while being investor-ready.
As they sought to reposition themselves, Arab Wood struggled to translate their craftsmanship into a truly premium brand experience. They needed a strategy-driven identity that not only looked sophisticated but also clearly communicated their market positioning, business model, and investment potential.
That’s where we came in — crafting a comprehensive startup strategy, an investor-focused pitch deck, and a refined brand identity system that together elevated Arab Wood into a brand built for growth, clarity, and global recognition.
We crafted a striking logo and refined visual style that capture the brand’s essence, establishing a sophisticated and unforgettable presence.
We defined a clear, elegant brand strategy and crafted precise guidelines to ensure every touchpoint exudes consistency, luxury, and distinction.
We designed a polished, investor-ready pitch deck that tells the brand story with clarity and elegance, reflecting its premium craftsmanship and aspirational value.