Blog for Startups
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What Copywriters for Startups Can Learn from David Ogilvy
When startups think about growth, they often rush toward performance marketing, SEO hacks, and viral content — but rarely do they pause to study [...
What Startups Can Learn from Big Brands’ Storytelling
If you’ve ever admired a brand like Apple, Nike, or Airbnb, you’ve probably noticed something remarkable: their stories stick. Not because they shout louder [&h...
The Lean Founder’s Guide to Building a Brand Without Burning Cash
When you’re building a startup, every dollar matters. You’re thinking about product, team, operations, and growth. Branding often gets pushed to the side — [&hel...
Why Most Startup Brands Fail (and How to Avoid It)
Building a startup is tough — but building a startup brand that lasts is even tougher. The truth is, many startups never get their [...